<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Syntorium Journal</title><description>Engineering notes from the Syntorium studio — software, marketing, and the infrastructure under both.</description><link>https://syntorium.com/</link><language>en</language><atom:link href="https://syntorium.com/rss.xml" rel="self" type="application/rss+xml"/><item><title>Why we rebuilt our own site before spending a dirham on marketing.</title><link>https://syntorium.com/blog/rebuild-before-marketing/</link><guid isPermaLink="true">https://syntorium.com/blog/rebuild-before-marketing/</guid><description>The engineering story of this rebuild is already on the journal. This is the other half — the business case. What a slow site quietly costs, why distribution multiplies whatever it lands on, and how we decided what our website is actually for.</description><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate></item><item><title>Rebuilding syntorium.com: WordPress to Astro, measured.</title><link>https://syntorium.com/blog/rebuilding-syntorium-com/</link><guid isPermaLink="true">https://syntorium.com/blog/rebuilding-syntorium-com/</guid><description>We replaced our own WordPress site with a static Astro build on Cloudflare Workers. Here are the before/after numbers, the stack, and the tradeoffs — measured, not estimated.</description><pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate></item></channel></rss>