Work · SaaS · 2021
An enterprise event-management SaaS, integrated with Salesforce and Marketo
An event-management SaaS with deep integration into Salesforce and Marketo, built for enterprise event planners. Laravel backend, Vue.js frontend, multi-tenant from day one.
The job
5+ on the team,
multi-quarter.
- Client
- Calendars Cloud
- Sector
- SaaS
- Year
- 2021
- Role
- Senior Engineer
Brief and outcome
What was needed.
Calendars Cloud is event-management software for large enterprises whose events are deeply intertwined with their CRM and marketing automation. The CRM/MA integrations are the product — get them wrong and the customer never trusts the rest.
What came of it.
The integrations didn't just work, they became the reason customers chose the platform — moving event data into Salesforce and Marketo without nightly CSV exports was the differentiator.
What was built
5 parts,
shipped.
A selection of projects shipped through Syntorium and our CTO's prior engagements.
Salesforce integration
Bidirectional sync of contacts, leads, accounts, and custom objects. Conflict resolution rules per field, scoped to tenant.
Marketo integration
List sync, campaign attribution, lifecycle program triggers fired by event activity (registered, attended, no-show).
Vue.js admin
The operational complexity hidden behind sensible defaults — event planners shouldn't need to think about API rate limits.
Multi-tenant Laravel backend
Row-level isolation and tenant-aware integrations (each tenant brings its own Salesforce + Marketo credentials).
Webhook ingress
For products that publish events outside the integrated CRMs, so the system is open at the edges.
More work
Start
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Sunday to Thursday, 09:00–18:00, GMT+4. Remote engineers cover the EU and the US asynchronously. We work in English, Arabic and Urdu.